Time-based media is distributed and promoted in a social networking environment. Accounts of a social networking system author social media content items (SMCIs) from which a social networking system infers relevance of content to users of those accounts. Content distributors submit time-based media content to the social networking system, which creates distributor SMCIs containing the time-based media content. Accounts are identified to receive distributor SMCIs based on SMCIs previously authored by those accounts as well as identifying information and the subject of the SMCI. Content promoters may add promotional material to distributor SMCIs, which the social networking service sends to additional accounts.
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2. The method of claim 1, the transmitting including transmitting the modified first SMCI to the first set of users of the social networking system associated with the received one or more topics from the content promoter.
3. The method of claim 2, further comprising, prior to the transmitting, identifying the first set of users as being associated with the received one or more topics from the content promoter.
4. The method of claim 3, the identifying including identifying the first set of users based on one or more of inferred interest, demographic information, and geographic location.
5. The method of claim 1, the transmitting including transmitting the modified first SMCI to the second set of users of the social networking system associated with the one or more topics associated with the first SMCI.
6. The method of claim 5, further comprising, prior to the transmitting, identifying the second set of users as being associated with the one or more topics associated with the first SMCI.
7. The method of claim 6, the identifying including identifying the second set of users based on one or more of inferred interest, demographic information, and geographic location.
8. The method of claim 1, the transmitting including transmitting the modified first SMCI to the third set of users of the social networking system associated with the first content distributor providing the first SMCI.
9. The method of claim 1, wherein the first video clip is a portion of a first video broadcast, the transmitting including transmitting the modified first SMCI concurrently with the first video broadcast.
This invention relates to video broadcasting systems and addresses the challenge of efficiently transmitting supplemental media content information (SMCI) alongside live video broadcasts. The method involves modifying a first SMCI associated with a portion of a first video broadcast and transmitting the modified SMCI concurrently with the live broadcast. The SMCI may include metadata, interactive elements, or other supplementary data that enhances the viewer experience. The modification process ensures compatibility with existing broadcast infrastructure while allowing real-time updates to the SMCI. This approach enables broadcasters to dynamically adjust supplementary content without disrupting the live video feed, improving flexibility and interactivity in live television. The system may also synchronize the modified SMCI with specific segments of the broadcast, ensuring seamless integration. This method is particularly useful for enhancing live sports, news, or entertainment broadcasts with additional context, interactive features, or targeted advertisements. The invention leverages existing broadcast protocols to minimize latency and maintain high-quality transmission, making it suitable for both traditional and emerging broadcast technologies.
10. The method of claim 1, wherein the first video clip is a portion of a first video broadcast, the transmitting including transmitting the modified first SMCI after the first video broadcast has ended.
This invention relates to video broadcasting and content modification, specifically addressing the challenge of dynamically altering video content after its initial broadcast. The method involves capturing a first video clip from a live or recorded video broadcast and generating a modified version of the video clip by inserting or overlaying supplemental media content (SMCI) onto the original clip. The modified clip is then transmitted to viewers after the original broadcast has concluded, allowing for post-broadcast content updates or enhancements. The supplemental media content may include advertisements, annotations, or other interactive elements that were not present in the original broadcast. This approach enables broadcasters to extend the lifecycle of video content by incorporating additional information or monetization opportunities after the live event has ended, without requiring viewers to access the full broadcast again. The system ensures that the modified clip is synchronized with the original broadcast timeline, maintaining continuity for viewers. This method is particularly useful in scenarios where real-time modifications are impractical or where additional context or promotional content needs to be added post-broadcast.
11. The method of claim 1, the modifying including modifying the first SMCI to include the promotion information without notifying the content promoter.
12. The method of claim 1, the transmitting including transmitting the modified first SMCI without notifying the content promoter.
A system and method for managing shared media content interactions (SMCI) in a digital platform, particularly addressing the challenge of optimizing content distribution without unnecessary notifications to content promoters. The method involves modifying a first SMCI, which represents an interaction with shared media content, and transmitting the modified SMCI to a recipient device. The transmission occurs without notifying the content promoter, ensuring seamless content distribution while reducing unnecessary alerts. The modification may include altering metadata, user engagement data, or other attributes of the SMCI to enhance relevance or performance. The method may also involve generating a second SMCI based on the modified first SMCI, where the second SMCI is transmitted to a different recipient device. This approach allows for dynamic content adaptation and distribution, improving user engagement while minimizing disruptions to content creators. The system may include a server configured to process and transmit the modified SMCI, as well as client devices for receiving and displaying the content. The method ensures efficient content sharing while maintaining transparency and reducing notification overhead.
14. The system of claim 13, wherein the first SMCI includes a video clip and wherein the promotion information includes text, and wherein the instructions, when executed, further cause the processor to modify the first SMCI by including the text within or adjacent to the video clip to generate the modified first SMCI.
15. The system of claim 13, wherein the first SMCI includes a video clip and wherein the promotion information includes an image, and wherein the instructions, when executed, further cause the processor to modify the first SMCI by including the image within or adjacent to the video clip to generate the modified first SMCI.
19. The non-transitory computer readable medium of claim 17, wherein the set of predetermined content topics includes one or more of a genre, a genre and at least one corresponding sub-genre, an event, a personality, an entity, a location, and an object.
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June 16, 2020
October 25, 2022
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