Dynamic content can be delivered via email. Email messages include HTML content with one or more hyperlinks referring to a network-connected dynamic content server. The hyperlinks are accessed upon rendering of the email on a client device, triggering a request to a dynamic content server. The dynamic content server determines a content item to be served in response to the request. The dynamic content item determination may be based on factors including the identity of the requester, the email communication in which the hyperlink is embedded, recent activities or behavior on the part of the requester, and/or known preference or demographic information associated with the requester. The request can be directed to a selected content item stored within a content delivery network, for transmission back to the requester and display to the user within the email.
Legal claims defining the scope of protection, as filed with the USPTO.
2. The method of claim 1, wherein the operations further comprise determining a particular content item with which a particular request for dynamic content is associated based on a message ID contained within the particular request for dynamic content.
4. The method of claim 2, wherein the operations further comprise making a new content determination after a persistence period associated with the degree of persistence expires, the persistence period being a period of time during which a mapping of a particular href and img tag set to the particular content item is fixed.
5. The method of claim 4, wherein the operations further comprise redirecting the particular request for dynamic content to a content item identified by a content item ID and transmitting the content item to a recipient user device via a content delivery network.
6. The method of claim 5, wherein the operations further comprise caching the particular content item with which the particular request for dynamic content is associated and utilizing the cached particular content item to enable a determination of the persistence period.
7. The method of claim 1, wherein the allocating, in real-time, the different dynamic content to the different recipient devices comprises performing a new content determination for each request from a particular user such that different content is delivered to a client device of the particular user each time an email message is opened.
8. The method of claim 1, wherein the allocating, in real-time, the different dynamic content to the different recipient users devices comprises persisting the dynamic content determination for a period of time such that an email message to a particular user will render same content during the period of time.
10. The system of claim 9, wherein the at least one processor is further configured to determine a particular content item with which a particular request for dynamic content is associated based on a message ID contained within the particular request for dynamic content.
12. The system of claim 10, wherein the at least one processor is further configured to make a new content determination after a persistence period associated with the degree of persistence expires, the persistence period being a period of time during which a mapping of a particular href and img tag set to the particular content item is fixed.
13. The system of claim 12, wherein the at least one processor is further configured to redirect the particular request for dynamic content to a content item identified by a content item ID and transmitting the content item to a recipient user device via a content delivery network.
14. The system of claim 13, wherein the at least one processor is further configured to cache the particular content item with which the particular request for dynamic content is associated and utilizing the cached particular content item to enable a determination of the persistence period.
16. The medium of claim 15, wherein the operations further comprise determining a particular content item with which a particular request for dynamic content is associated based on a message ID contained within the particular request for dynamic content.
18. The medium of claim 16, wherein the operations further comprise making a new content determination after a persistence period associated with the degree of persistence expires, the persistence period being a period of time during which a mapping of a particular href and img tag set to the particular content item is fixed.
19. The medium of claim 18, wherein the operations further comprise redirecting the particular request for dynamic content to a content item identified by a content item ID and transmitting the content item to a recipient user device via a content delivery network.
20. The medium of claim 19, wherein the operations further comprise caching the particular content item with which the particular request for dynamic content is associated and utilizing the cached particular content item to enable a determination of the persistence period.
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July 2, 2019
February 20, 2024
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