Content management systems, methods, and media using an application level firewall are provided. In accordance with some embodiments of the disclosed subject matter, the system for managing advertisement adjacencies comprises: a firewall component in an application layer comprising a processor and a memory, wherein the firewall component is configured to operate in an advertisement call stack of the application layer and wherein the processor is programmed to: receive an advertisement call for publishing an advertisement in an advertisement server on a web page, wherein a verification tag is inserted in the advertisement call that redirects the advertisement call to the firewall component prior to transmission to the advertisement server; determine whether the web page associated with the advertisement call contains objectionable content; and, in response to determining that the web page does not contain objectionable content, transmit the advertisement call to the advertisement server for publishing the advertisement on the web page.
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2. The system of claim 1, wherein the content is advertisement content, the one or more first parameters includes one or more advertisement parameters, and the redirected first call is an advertisement call.
3. The system of claim 2, wherein code is placed in the advertisement call that redirects the advertisement call to an advertisement firewall component prior to transmission to an advertisement server that retrieves the advertisement for publication on the first web page.
4. The system of claim 2, wherein the one or more advertisement parameters include at least one of: a brand threshold value, an objectionable content threshold value, an advertisement network identification parameter, a publisher identification parameter, an advertiser identification parameter, an advertisement campaign parameter, an advertisement placement parameter, a referring URL parameter, a reporting parameter, a content parameter, an advertisement type parameter, a network guidelines parameter, a log information parameter, a targeting parameter, a firewall behavior parameter, and a tracking parameter.
6. The system of claim 2, wherein the hardware processor is further configured to perform operations including allowing, by the firewall component, an impression of the advertisement associated with the advertisement call to be used by another advertiser for publication in response to determining that the first web page does not meet the one or more advertisement parameters.
7. The system of claim 2, wherein the hardware processor is further configured to perform operations including transmitting, by the firewall component, the advertisement call to the advertisement network in response to determining that the first web page does not meet the one or more advertisement parameters.
9. The method of claim 8, wherein the content is advertisement content, the one or more first parameters includes one or more advertisement parameters, and the redirected first call is an advertisement call.
10. The method of claim 9, wherein code is placed in the advertisement call that redirects the advertisement call to an advertisement firewall component prior to transmission to an advertisement server that retrieves the advertisement for publication on the first web page.
11. The method of claim 9, wherein the one or more advertisement parameters include at least one of: a brand threshold value, an objectionable content threshold value, an advertisement network identification parameter, a publisher identification parameter, an advertiser identification parameter, an advertisement campaign parameter, an advertisement placement parameter, a referring URL parameter, a reporting parameter, a content parameter, an advertisement type parameter, a network guidelines parameter, a log information parameter, a targeting parameter, a firewall behavior parameter, and a tracking parameter.
13. The method of claim 9, further comprising allowing an impression of the advertisement associated with the advertisement call to be used by another advertiser for publication in response to determining that the first web page does not meet the one or more advertisement parameters.
14. The method of claim 9, further comprising transmitting the advertisement call to the advertisement network in response to determining that the first web page does not meet the one or more advertisement parameters.
16. The system of claim 15 wherein the content is advertisement content, the one or more parameters includes one or more advertisement parameters, and the redirected first call is an advertisement call.
17. The system of claim 16, wherein the one or more advertisement parameters include at least one of: a brand threshold value, an objectionable content threshold value, an advertisement network identification parameter, a publisher identification parameter, an advertiser identification parameter, an advertisement campaign parameter, an advertisement placement parameter, a referring URL parameter, a reporting parameter, a content parameter, an advertisement type parameter, a network guidelines parameter, a log information parameter, a targeting parameter, a firewall behavior parameter, and a tracking parameter.
19. The system of claim 16, wherein the hardware processor is further configured to perform operations including transmitting the advertisement call to an advertisement server for providing the advertisement to the web page in response to determining that the web page meets the one or more advertisement parameters.
20. The system of claim 16, wherein the hardware processor is further configured to perform operations including transmitting the advertisement call to the advertisement network in response to determining that the web page does not meet the one or more advertisement parameters.
21. The system of claim 16, wherein code is placed in the advertisement call that redirects the advertisement call to an advertisement firewall component prior to transmission to an advertisement server that retrieves the advertisement for publication on the web page.
23. The method of claim 22, wherein the content is advertisement content, the one or more parameters includes one or more advertisement parameters, and the redirected first call is an advertisement call.
24. The method of claim 23, wherein the one or more advertisement parameters include at least one of: a brand threshold value, an objectionable content threshold value, an advertisement network identification parameter, a publisher identification parameter, an advertiser identification parameter, an advertisement campaign parameter, an advertisement placement parameter, a referring URL parameter, a reporting parameter, a content parameter, an advertisement type parameter, a network guidelines parameter, a log information parameter, a targeting parameter, a firewall behavior parameter, and a tracking parameter.
26. The method of claim 23, further comprising transmitting the advertisement call to an advertisement server for providing the advertisement to the web page in response to determining that the web page meets the one or more advertisement parameters.
27. The method of claim 23, further comprising transmitting the advertisement call to the advertisement network in response to determining that the web page does not meet the one or more advertisement parameters.
28. The method of claim 23, wherein code is placed in the advertisement call that redirects the advertisement call to an advertisement firewall component prior to transmission to an advertisement server that retrieves the advertisement for publication on the web page.
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November 1, 2013
July 23, 2024
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