Paper-Based Packaging for a Brush Product

The present application is concerned with a paper-based packaging for a brush product and with a paper-based brush product packaging.

There is a general interest in providing packaging concepts for products that so far had been often packaged by using a certain high percentage of plastic material and to replace at least a considerable portion of this plastic material with a more sustainable material such as a paper-based material.

With respect to paper-based packaging there is a general interest to make such a packaging tamper proof so that a consumer buying a product can be sure that the packaging has not been tampered with. Alternatively or in addition, the paper-based packaging should ideally provide a pleasant unpacking experience for the consumer.

While the mentioned interest is generally valid for all type of packaged products, it may be of particular interest for packaging brush products and the associated accessories.

Thus, it is an object to provide a paper-based packaging for a brush product that is improved over existing packaging or that at least provides an alternative for packaging a brush product. It may be an additional or independent object to provide a paper-based packaging that provides an improved unpacking experience while at the same time improving handling at a plant when the paper-based packaging is filled with the packaged products. It may be an additional or independent object to provide a paper-based packaging for a brush product that allows a consumer to identify that the packaging has not been tampered with.

In accordance with at least one aspect, a paper-based packaging for at least one brush product and optionally at least one brush product accessory, the packaging comprising a tray-like body for receiving the at least one brush product and optionally the at least one brush product accessory in at least one receptacle formed by the tray-like body, the tray-like body having a bottom wall and four side walls extending from the bottom wall and an at least partially open top, a lid element covering the at least partially open top of the tray-like body, the lid element having a top wall and four side walls extending from the top wall, wherein a cover wall element is arranged between the lid and the at least partially open top of the tray-like body, the cover wall element covering at least the receptacle, the cover wall element being a hinged cover wall element.

In accordance with at least one aspect, a paper-based brush product packaging is proposed that comprises the paper-based packaging of the previous paragraph and at least one brush product disposed in the receptacle.

“Paper-based” packaging refers to packaging made from materials that are generally known as, e.g., paper, paperboard, cardboard, or corrugated cardboard which are made from one or several layers of fiber pulp. While such paper materials may comprise a coating comprising pigments and other components such as a dispersing agent and/or a binding agent that may comprise an artificial material such as an acrylate polymer, such coatings shall be understood to be covered by the term paper-based (material). In addition, a paper-based packaging may comprise a plastic coating or a plastic sheet such as a transparent plastic foil. The term paper-based shall encompass such plastic coatings or plastic sheets as long as the weight percentage of these plastic materials is below 50%, typically below 40%, 30%, 25%, 20%, 15% or 10%. In a “pure paper-based” packaging, the weight percentage of such dedicated plastic coatings or other plastic materials such as transparent plastic windows or plastic foil seals not more than 5% and may be 0% (the 0% value shall not exclude artificial material in a pigment coating, but shall relate to plastic coatings or plastic elements such as window foils etc.). The term paper-based shall encompass packaging made from fiber pulp made from wood, agricultural residues like straw, annual plants and grasses, rags, and/or recycled or secondary fibers, whether deinked or not, the term thus referring to the natural origin of the fibers used in paper making, which thus means that the term paper-based refers to a sustainable and often recyclable material.

The present disclosure is concerned with paper-based packaging comprising a receptacle for receiving at least one brush product. Additionally, accessories may be disposed in the receptacle of the packaging. The present disclosure is also concerned with a brush packaging that comprises a brush product. A brush product may be a toothbrush, specifically an electric toothbrush, but this shall not exclude that the brush product may also be a manual toothbrush. The brush product to be received in the receptacle may be sleeved in a wrapper made from paper-based material, in particular wherein the wrapper has a generally box-like outer shape. In other examples, a brush product may be directly placed in the receptacle.

There is a current strive to use packaging that is more sustainable than the previous packaging that often was completely made from plastics or comprised plastic material in a weight fraction of at least 50%, at least 60%, at least 70%, at least 80% or at least 90%. Such paper-based packaging is ideally made from pure paper-based material. Specifically for brush products such as electric toothbrushes, the basic packaging element, e.g., a tray-like body for receiving the brush product, should provide a certain stability. Such a tray-like body may be made from corrugated cardboard, i.e., may be made from a cut blank that is folded, i.e., erected, and glued such that the tray-like body comprising a receptacle results. As will be explained further below, the blank may first be pre-folded and pre-glued so that an intermediate double-layer or multi-layer blank results that is still essentially flat and the tray-like body may be erected and glued from the double-layer blank in a second step. The packaging should further provide the possibility to allow for an appealing print on the outside for displaying the housed product. This may be achieved by a lid-element for closing the box-like element made from a cardboard blank that may have at least an outside optimized for quality printing as is achieved by one or more layers of a pigment coating that renders the surface to be plain white and smooth, where smoothness may be increased with number of pigment layers.

A paper-based packaging as proposed herein comprises at least a tray-like body for receiving at least one brush product in a receptacle and a lid element that covers the receptacle. It further comprises a cover wall element arranged between an at least open top of the tray-like body and a top side of the lid element, which cover wall element is hinged at a side wall of the tray-like body. The tray-like body may be considered “open” where it allows receiving a brush product or a brush product accessories—seeand description relating thereto. The tray-like body may have a generally rectangular form and thus may typically have a bottom wall and four side walls that typically perpendicularly extend from the bottom wall, even though this shall not be considered as limiting. The tray-like body may alternatively have a non-rectangular shape, e.g., a trapezoidal shape or a parallelogram-like shape and/or at least one side-wall of the tray-like body may be angled with respect to the bottom wall. The lid element may be shaped to fit in an essentially gap-free or neat manner over the tray-like body. The lid element may thus comprise a top wall and four side walls in geometric alignment with the side walls of the tray-like body. With “essentially gap-free” it is meant that at least two opposite side wall elements of the lid cooperate with respective opposite side wall elements of the tray-like body so that the play between them in a direction perpendicular to the extension plane of the walls is as close to zero as is reasonable for a paper packaging, e.g., the play may be below 5 mm in total, in particular below 3 mm in total, further in particular below 2 mm in total, yet even further in particular below 1 mm.

One aspect of a paper-based packaging proposed herein is to provide a pleasant or positive consumer experience when unpacking the brush product. This can be achieved when the lid is removed and the user then sees a potentially printed cover wall element. The cover wall element also secures the brush product (a) in the plant after it was inserted into the receptacle and prior to attaching/securing the lid to the tray-like body and (b) during the unpacking/removal of the lid.

The lid element may comprise at one tear-open element on each of at least two oppositely arranged side walls and may in some embodiments comprise two tear-open elements on at least one of the two oppositely arranged side walls. After at least one brush product and potentially at least one further accessory are disposed in the receptacle, the lid element is pushed over the tray-like body and at least portions of the oppositely arranged side walls comprising the tear-open elements are glued to the respective side walls of the tray-like body. In at least one embodiment, the tear-open elements are the portions of the oppositely arranged side walls that are glued to the respective side walls of the tray-like body to secure the lid element at the tray-like body and to inhibit unnoticeable tampering with the brush product or optional accessories. In at least one embodiment, the oppositely arranged side walls each comprise a first wall portion and a second wall portion, where the second wall portions are being secured, e.g., glued to the respective side walls of the tray-like body. In this at least one embodiment, the tear-open elements are located between the first and the second wall portions so that tearing open the tear-open elements allows removing the remaining lid element comprising the first wall potions, while the second wall portions remain secured at the respective side walls of the tray-like body. This shall not exclude that in at least one embodiment, the previously explained embodiments are combined.

One aspect of a paper-based packaging proposed herein is to make it tamper-proof so that a consumer in a shop can be sure that the brush product inside of the packaging has not been removed or otherwise manipulated. To make a paper-based packaging tamper proof on the one hand and also easy to open on the other hand, the paper-based packaging in accordance with the present disclosure comprises two oppositely arranged tear-open elements provided in the lid element. Either these tear-open elements are then glued to respective side walls of a tray-like body or second wall portions of the oppositely arranged side walls of the lid element are glued to the side walls of the tray-like body. In any case, getting access to the receptacle of the tray-like body requires tearing open of the tear-open elements so that it can be immediately seen by a consumer whether the packaging was tampered with.

The tray-like body and as well the lid element may each be made from a single blank of paper-based material, which blank is cut and stamped so that wall elements and folding lines and potentially half-cut lines and/or perforation lines and/or cut lines are provided so that the tray-like body or the lid element can be erected by folding and gluing operations. The sheet of paper-based material may be cardboard or corrugated cardboard.

The tray-like body in coupled with a cover wall element that covers the receptacle so that after removal of the lid element the consumer does not immediately see into the receptacle but onto the cover wall element. The cover wall element is a hinged cover wall element, i.e., it can be moved from a closed state in which it covers the receptacle to an open state in which it allows access to the receptacle, without detaching it from the tray-like body. The cover element may be made from a separate sheet of paper-based material. E.g., the tray-like body may be made from corrugated cardboard and the cover wall element may be made from cardboard, specifically where the outer surface of the cover wall element has a high-quality finish allowing printing onto the outer surface in high quality, which shall not exclude that the inner side is also printed and/or also has a high-quality finish. The cover wall element may comprise a cut-out positioned in positional alignment with a brush product disposed in the receptacle of the tray to guide a consumer's eye to this important product while the remainder of the receptacle is still covered and the tray-like body comprising the cover-wall element still looks neat. The cover wall element may comprise a gluing section for securing the cover wall section to a side wall of the tray-like body. Specifically, the gluing section may be separated from a cover sheet of the cover wall element by a folding line, which folding line than assumes the function of a hinge around which the cover sheet can be hinged to get access to the receptacle. The folding line may be realized by a weakening or weakened line in the sheet of paper-based material of the cover wall element, e.g. a half-cutting ling, or a cutting line through the top layer of the cardboard or a perforation line or a stamping line or the like. Additionally, the cover wall element may comprise a tap element for securing, e.g., gluing, the cover wall element to a side wall of the tray-like body. The tap element may be glued to a side wall of the tray-like body that is opposite to the side wall at which the gluing section is secured. The tap element may be glued to the tray-like body with a peelable or easy removable glue.

The free edges of the tray-like body may be made by folding a sheet of paper-based material around the free edge so that the cut edge of the sheet is not exposed at the free edge but faces inwards into the receptacle. This may be specifically of interest if the sheet of paper-based material is corrugated cardboard.

The lid element may comprise at least one hanger included into at least one side wall of the lid element. The respective side wall of the lid element may be at least a two-or a three-layer side wall. Then, e.g., the hanger may be made from at least two hanger elements secured to each other so that the stability of the hanger is improved versus a hanger just made from one single layer of the sheet of paper-based material.

In case the lid element is made from a sheet of cardboard, the tear-open elements may be at least partially defined by half-cut lines that extend about half into the cardboard material. Then two half cut lines could extend into the cardboard sheet from one side and another two half-cut lines could extend into the cardboard sheet from the other side, where pairs of opposite half-cut lines are arranged with some distance, e.g., a distance in the range of between 0.1 mm to 5.0 mm, in particular in a range of between 2.0 mm to 4.0 mm and specifically of about 3.0 mm. Cut-line segments may be added to the half-cut lines, specifically at least at one end of the tear-open element(s) to facilitate easy tearing open of the tear-open element(s). In some instances, a cut-out may be provided in the side wall in which a tear-open element is provided around at least one end of the tear-open element to allow easy access of a user's fingers to the end of the tear-open element. In some instances, a cut-out may be provided in a neighboring side wall if the tear-open element extends until the edge of the side wall in which it is provided so that again access to the respective end of the tear-open element is improved. In some instances, the neighboring side wall may be shorter than the side wall in which the tear-open element is provided. The tear open elements may extend along the full length of the respective side walls in which they are provided and/or at least one tear-open element may extend only along a portion of the length of the side wall. At least two tear-open elements may be provided in a respective side wall so that two tear-open elements need to be torn open to release the respective side wall from the side wall of the tray-like body. In case of two tear-open elements in one single side wall of the lid element, the two ends by which the tear-open elements shall be gripped by the consumer may face each other and a cut-out may be provided in the side wall around the two facing ends.

While in the following examples are shown of a rectangular tray-like body and a respectively rectangular lid element fitting over the tray-like body, this shall not exclude that the tray-like body and the fitting lid element have a different shape such as a trapezoidal or parallelogram-like shape.

is a depiction of an example tray-like bodyof a paper-based packaging without a cover wall element. The tray-like bodycomprises five wall elements, namely a bottom walland four side walls,,, andthat extend essentially perpendicularly from the bottom wall. Side wallsandare in the shown example long side walls and the side wallsandare short side walls. This shall not exclude that all side walls are equally long. The tray-like bodymay be made from a sheet of paper-based material such as corrugated cardboard. Free edges,of the side wallsandare formed by folding a gluing portion, e.g., gluing portion, around the free edgeso that the corrugated inner structure of the corrugated cardboard is not visible. This may enhance the appearance of the tray-like bodywhen the respective paper-based packaging is opened by a consumer and thus may enhance the unpacking experience. Folded free edgesandmay also facilitate an automated filling of a receptacleof the tray-like bodydue to their smooth outer shape. The short side wallsandare here integral with wall elementsandthat define the receptacleof the tray-like bodyand shape the receptaclesuch that in the shown example a sleeved brush productand boxed accessoriesandfit neatly into the receptacle. It is obvious that the shown shape of the receptacle and the size and number of products and accessories shown is just exemplary and shall not be understood as limiting. Such internal wall elements are an optional feature as are the folded free edges. In other examples, a brush product received by the receptacle of the tray-like body may not be sleeved and there may be no or any other number of accessories, whether boxed or not.

is a depiction of an example already opened paper-based packagingA for a brush product and optionally additional brush product accessories. The packaging comprises a tray-like bodyA that comprises a cover wall elementA and a lid elementA. The cover wall element may in particular be a hinged cover wall element. The lid elementA comprises five walls, namely a top wall elementA and four side wallsA,A,A andA. The side wallsA andA are short side walls and the side wallsA andA are long side walls, which is just exemplary and shall not be understood as limiting. The lid elementA may be dimensioned such that it essentially gap-free fits over the tray-like bodyA. In the state of the paper-based packagingA shown in, tear-open elementsA andA that were part of the lid elementA are already torn off. A second wall portionA of the lid elementA glued to a side wall of the tray-like bodyA is shown that remained on the outside of a side wall the tray-like bodyA after the tear-open elementwas torn away. The tear-open elementA separated the second wall portionA from a first wall portionA of the side wallA that was not glued to the side wall of the tray-like bodyA and the same is to be imagined for the opposite side wallA. Thus, after tearing off of the tear-open elementsA andA from the side wallsA andA of the lidA, the remaining lid elementA can be removed from the tray-like bodyA. It shall be understood that the tear-open elements discussed herein are an independent aspect and are optional for a paper-based packaging comprising a tray-like body with a hinged cover wall element and a lid element.

is a depiction of an example tray-like bodyB comprising a cover wall elementB that specifically is a hinged cover wall element. The cover wall elementB here comprises a cover sheetB, a cut-outB provided in the cover sheetB and a gluing portionB for gluing the cover wall elementB to a side wall of the tray-like bodyB. A further, specifically easily removable gluing portion may be provided on the opposite side as well (for an example seeand the tap element described there). The edgeB where the cover wall elementB is glued then works as a hinge around which the cover sheetB can be deflected to get access into a receptacle of the tray-like bodyB. The cut-outB may be provided in positional alignment with a brush productB received in the receptacle of the tray-like bodyB. The use of a cover wall elementB may enhance the unpacking experience of the consumer. When removing a lid element from the tray-like bodyB, the opened paper-based packaging still looks neat and due to the optional cut-outB, the consumer's eye may be guided to the brush productB as the main item of interest. The cover wall elementB may be made, e.g., from cardboard or corrugated cardboard. In case the tray-like bodyB is made from corrugated cardboard, e.g., for stability reasons, a cover wall elementB made from sufficiently coated cardboard offers the possibility to apply a high-quality printing that welcomes the consumer after removal of the lid element. The cover wall element also secures the packaged brush product when the user removes the lid. During the latter process the user may hold the tray-like body in a slanted position, which could cause the brush product to slide out from the receptacle. This is effectively avoided by the additional cover wall element.

is a depiction of an example cover wall elementC shown in isolation. The cover wall elementC comprises a cover sheetC having a cut-outC, a gluing portionC for gluing the cover wall elementC to a side wall of a tray-like body, where the gluing portionC and the cover sheetC are separated by a folding lineC, and a tap elementC. By gluing the gluing portionC at a side wall of the tray-like body, the folding lineC becomes a hinge around which the cover sheetC can be deflected with respect to the tray-like body. As was discussed before, the folding lineC may be realized by a weakened line in the paper sheet from which the cover wall element is made. The tap elementC may comprise a gluing portionC intended for being glued to a side wall of a tray-like body and a free portionC intended for being gripped by a consumer's fingers for ripping off the gluing portionC from the side wall of the tray-like body.

DrawingsA toB show paper-based packaging examples without focusing on the cover wall element. It shall be understood that in all these examples, a cover wall element as discussed herein can be utilized.

is a depiction of an example blankD, i.e., a sheet of paper-based material such as cardboard or corrugated cardboard, that is cut and stamped for allowing to erect a tray-like body from the blankD. The blankD comprises various sheet elements that are typically separated from each other by folding lines (shown as dashed lines). Sheet elementsD,D,D, andD will form side walls of the final tray-like body, while sheet elementD will form the bottom wall. The sheet elementsD andD will form long side walls and sheet elementsD andD will form short side walls. The sheet elementsD andD comprise gluing portionsD andD, respectively, that will be folded onto the respective sheet elementD andD and will be glued there so that the free edges of the respective side walls will not expose a cut of the paper-based sheet material, e.g., will not expose the corrugated structure of a corrugated cardboard sheet. The short side wallsD andD are here integral with wall elementsD andD, respectively, that will form inner walls of the tray-like body. Gluing sheet portionsD,D as well asD andD will be used to glue the erected short side wallsD andD to the long side wallsD andD. The side wallsD andD may comprise gluing portionsD andD that may be surrounded by half cut lines. Such portionsD andD may be used in combination with, e.g., an example lid elementK as shown inand described with respect to. Specifically, tear-open elementsJ andJ may be glued to portionsD andD and thus the tear-open elementsJ andJ would then be in positional alignment with the portionsD andD. When tearing open the tear-open elementsJ andJ, the upper layer of paper-based material of the tray-like body may be torn off as well. This may simplify the opening process as the consumer does not need to break a glue layer but removes the upper paper layer in portionsD andD together the tear-open elementsJ andJ.

is a depiction of an intermediate state of the blankD shown in, where several wall elements were already folded onto other wall elements and were glued to each other. Specifically, gluing portionE andE were folded around folding linesE andE and were glued to the long side wallsE andE, respectively. Further, the internal wall element portionsE andE where folded around folding linesE andE, respectively, onto the short side walls and the bottom wallE and where glued to these wall elements where appropriate to form the intended inner wall structures of the tray-like body.

is a depiction of an example tray-like bodyF that results after final folding and gluing steps based on the intermediate pre-folded and pre-glued blankE shown in. The tray-like bodyF comprises four side wallsF,F,F, andF that essentially perpendicularly extend from a bottom wallF. Gluing portionsF,F andF are glued to the long side wallF as was discussed with respect to, and a similar structure is to be imagined for side wallF. Inner wall structuresF andF defining a receptacleF are formed by gluing and folding to structure the receptacleF of the tray-like bodyF in accordance with the brush product and potential accessories to be received by the receptacle. The free edgesF andF do not expose a cut of the paper-based sheet material. The same is true for free edgesF andF of the short side wallsF andF, respectively. As mentioned before, such smooth free edges may be considered to have a nicer appearance than cut edges and may facilitate automated filling of the receptacleF.

are depictions of six different examples of blanks for making lid element and of the respective lid elements. In the following description, emphasis is given to the description of features that are shown in an example for the first time. Such description may not be repeated for following examples where the same or at least similar feature appears again as the skilled person will understand that such description would be redundant.

is a depiction of an example blankB for making a lid element for covering a tray-like body as discussed in the previous paragraphs. The blankB may be made from a paper-based material such as cardboard or corrugated cardboard. The blankB comprises various wall elements such as a top wallB and four side wallsB,B,B, andB. Gluing portionsB,B,B, andB are provided for gluing the side wallsB,B,B, andB together. The various wall elements of the blankB are separated by folding lines (also named crease lines) shown as dashed lines. Emphasis is put in the present description onto the use of tear-open elements that are used to release a lid element being partly glued to a tray-like body from the tray-like body and to thus open the paper-based packaging and to get access to a packaged brush product and optional accessories. In the example blankB oftwo tear-open elementsB andB are provided on the oppositely arranged side wallsB andB and extend along the complete length of the side walls. The side wallB is thus separated into three portions, namely a first wall portionB that is connected with the top wallB, a tear-open elementB and a second wall portionB that is intended for being glued at a side wall of the tray-like body to be covered by the lid element. Similarly, the side wallB opposite the side wallB is separated into three portions, namely a first wall portionB that is connected with the top wallB, a tear-open elementB and a second wall portionB that is intended for being glued to a side wall of the tray-like body In the following more detailed discussion of the shown tear-open elementsB andB it is assumed that the sheet material is a cardboard material, which shall not be understood as limiting. The tear-open elementsB andB are separated from the first and second wall portions of the respective side wallsB andB by pairs of half-cut linesB,B,B, andB, where half-cut line pairsB andB shown as dashed-double dotted lines are exposed on the outside of the lid and half-cut line pairsB andB shown as dotted lines are exposed on the inner side of the lid element. Both half-cut lines are shown for sake of completeness even though only one pair is seen from one of the sides of the blank. The half-cut line pairsB andB are provided with a first distance between the lines of each pair and the half-cut line pairsB andB are provided with a different distance so that the outer and the inner half-cut lines are provided with a distance to each other, which may facilitate a smooth tearing open process. Further, half-cut lines are relatively unobtrusive and may support a high-quality impression of the paper-based packaging.

The tear-open elementB comprises two endsB andB that are separated from the side wallB by short cut lines so that a consumer can catch one of the ends to tear-open the tear-open element. Similarly, the tear-open elementB comprises two endsB andB that are separated from the side wallB by short cut lines so that a consumer can catch one of the ends to tear-open the tear-open element.

is a depiction of an example lid elementC formed from the blankB shown inby respective folding and gluing operations. The lid elementC has a top wallC and four side wallsC,C,C, andC, which side wallsC,C,C, andC extend essentially perpendicularly from the top wallC. The side wallsC andC are arranged oppositely to each other and form short side walls, and the side wallsC andC are arranged oppositely to each other and are forming long side walls. The short side wallsC andC have a reduced height when compared with the long side wallsC andC, where the height is measured from the top wallC to the respective free edge of the side wall. In the shown example, the short side wallsC andC end prior to the tear-open elementsC andC provided in the long side wallsC andC, respectively. By this design, a consumer can grab an endC,C,C orC of the tear-open elementsC orC without getting into conflict with a short side wall. After the tear-open elementsC andC have been torn open, the remaining side walls all have essentially the same height.

It is noted that the above and the following examples shall not exclude that the side walls of the lid element do not perpendicularly extend from the bottom wall, e.g., they may be angled outwards. It shall also be understood that the tear-open elements may be provided in the shorter side walls instead of the longer side walls. As mentioned for the tray-like body, the side-walls may also all have the same length and the basic shape of the lid element may also deviate from a rectangle und may be a trapezoidal shape or a parallelogram shape and the like, where of course, the lid element should neatly cover the tray-like body, i.e., lid element should essentially gap-free cover the tray-like body.

is a depiction of an example blankD for a lid elementE shown in. The example has similarities with the example shown in, but in the present example, short side wallsD andD have the same height as long side wallsD andD. As was mentioned with respect to the previous example, the consumer may then encounter difficulties in grabbing an endD,D,D orD of tear open elementsD orD, respectively. To overcome this potential difficulty, the side wallD has cut-outsD andD that are located such that access to tear-open element endsD andis improved and side wallD has cut-outsD andD that are located such that access to tear-open elementsD andD is improved.

is a depiction of the example lid elementE that results from folding and gluing the blankD shown in. In this erected state of the lid elementE, side wallE has a cut-outE that is in positional alignment with endE of tear-open elementE and an opposite side wallE has a cut-outE that is in positional alignment with an endE of the tear-open elementE. The same is to be imagined for the opposite side of the lid elementE.

is a depiction of an example blankF for making a lid element, which lid element is depicted in. The blankF comprises various wall elements such as a top wallF and four side wallsF,F,F, andF. Gluing portionsF,F,F, andF are provided for gluing the side wallsF,F,F, andF together. The various wall elements of the blankF are separated by folding lines shown as dashed-dotted lines. There are two main differences to the previously discussed examples. The first difference is that the side wallsF andF comprise tear-open elementsF andF that do not extend along the full length of the side wallsF andF, respectively, but only along a fraction of the full length. In detail, in the shown example, first wall portionsF andF that are connected with the top wallF are kind of U-shaped and extend around the tear-open elementsF andF, respectively. This is to be understood as an example and other shapes are contemplated as well. In the shown example, the relatively short side-legs of the U-shaped first wall portionsF andF are used as gluing partners for the mentioned gluing portionsF,F,F, andF, where gluing portionsF andF are integral with side wallF and gluing portionsF andF are integral with side wallF. But the specific design of the side wallsF andF is to be considered as independent from the gluing concept. Second wall portionsF andF are separated from the first wall portionsF andF, respectively, by the tear-open elementsF andF, respectively. Tear-open elementF comprises two endsF andF and tear-open elementF comprises two endsF andF. A cut-outF is provided in the side wallF around the endF, a cut-outF is provided in the side wallF around the endF, a cut-outF is provided in the side wallF around the endF, and a cut-outF is provided in the side wallF around the endF. These cut-outsF,F,F, andF may improve the access to the endsF andF andF andF when a consumer wants to open the paper-based package. The second difference is the realization of side wallF as a three-layer side wall comprising wall portionsF,F andF that will be folded and glued onto each other. In the shown example, the first layer wall elementF comprises a first hanger elementF and the second layer wall elementF comprises a second hanger elementF. The hanger elementsF andF will be secured, e.g., glued to each other to form a hangerG (see). The third layer wall elementF will be glued to the second layer wall elementF, but without gluing it to the second hanger elementF so that the hangerG can be pivoted outwards as is shown in. The gluing portionsF andF are integral with the first layer wall elementF. This may result in improved stability of the side wallG of the final lidG (see), specifically when the hangerG is used for hanging the paper-based packaging. The tear-open elementsF andF have here the same half-cut line structures as previously discussed.

shows the final lid elementG made by folding and gluing operations from blankF. The hangerG is here shown in a swung-open condition. The hangerG comprises two hanger elementsG andG that are glued together. A third layer wall elementG is closing the openingG resulting from the provision of the hangerG.

is a depiction of an example blankH for making a lid elementas depicted in. BlankH comprises, inter alia, a top wallH and four side wallsH,H,H, andH. Side wallH comprises three layers and hanger elements as discussed with respect to. Side wallH comprises two tear-open elementsH andH. Tear open elementH comprises an endH and tear-open elementH comprises an endH. The two endsH andH face each other and are separated by a cut-outH that may allow improved access to the endsH andH. In case that the blankH were made from corrugated cardboard, the tear-open elementsH andH could be defined by perforation lines rather than half-cut lines as is indicated in. As before, the side wallH comprises an essentially U-shaped first wall portionH that is connected with the top wallH and a second wall portionH that is intended for being glued to a respective side wall of a tray-like body. In the shown example, perforated lines or half-cut linesH andH are provided to allow separation of the first wall portionH from the second wall portionH by tearing off the tear-open elementsH andH. The same structure is here also realized for side wallH and the description will not be repeated.

is a depiction of a lid elementthat was made from the blankH shown inby folding and gluing operations. An exemplary side wallI extends essentially perpendicularly from a top wallI and comprises a first wall portionI that is connected with the top wallI, a second wall portionI that is intended for being glued at a respective side wall of a tray-like body. Further, the side wallI comprises two tear-open elementsI andI. Gripping endsI andI of the tear-open elementsI andI, respectively, face each other and a cut-outI is located between the gripping endsI andI to potentially improve the access to the gripping endsI andI. The gripping endsI andI may be separate from the side wallI by cut lines to provide an easily deflectable first end portion. The remainder of the tear-open elementsI andI may be separated from the side wallI by perforation lines, specifically in case the blankH is made from corrugated cardboard. In the shown example, perforation lines separating the first wall portionI and the second wall portionI may be provided in proximity to ends of the tear-open elementsI andI so that the glued second wall portionI can be easily separated from the remainder of the lid element so this remainder of the lid elementI can be removed from the tray-like body during the unpacking process.

is a depiction of an example blankJ for a lid elementK shown in. This example differs from the previously discussed example as here, side wallsJ andJ comprise only two first wall portionJ andJ, respectively, and at each of them one of two tear-open elementJ andJ, respectively. In this example, the intention is to glue the tear-open elementsJ andJ to respective side walls of a tray-like packaging so that when the tear-open elementsJ andJ are torn off, the remainder of the lid elementK can be removed from the tray-like body. The tear-open elementsJ andJ are located at the lower edges of the side wallsJ andJ, respectively, and they are located centrally and leave enough space for gluing elements to be glued to the inner sides, which gluing elements are provided at the sides of side wallsJ andJ. The side wallJ here comprises a two-layer structure with a two-layer hangerJ. It is referred to the discussion above relating to portionsD andD as indicated in.

is a depiction of a lid elementK made from the blankJ shown in. Side wallJ is here shown to comprise a first wall portionK and a tear-open elementK. A cut-outK is provided around one end of the tear-open elementK to allow easy access to this end.

is a depiction of an example blankL for making a lid elementM shown in. This example is an alternative variant to the blankI shown in. The blankL comprises a top wallL and four side wallsL,L,L andL. The side wallsL andL each comprise a first wall portionL andL, respectively, and each of the side wallsL andL comprise two tear-open elementsL,L andL,L, respectively. The tear-open elementsL,L andL,L are located at the lower edges of the respective side wallsL andL, respectively, and may be separated in the lower region by a cut-line from the first wall portionsL andL, respectively, and otherwise by a perforation line to allow easy tearing off.

is a depiction of a lid elementM that was made from the blankL shown in. It is exemplary shown that a side wallM comprises a first wall portionM and two tear-open elementsM andM.

In the examples discussed with respect to, a glue may be chosen to glue the tear-open elements to side walls of the tray-like body so that they can be removed without leaving paper remnants on the tray-like body to improve the aesthetics and the user's unpacking experience.

Generally, the tray-like body may comprise at least one printed area located in alignment with at least one of the tear-open elements, e.g., for providing information to user about also removing the opposite tear-open element.

The following aspects are also considered to represent odiments of paper-based packaging not claimed herein:

Aspect 1: A paper-based packaging for at least one brush product and optionally at least one brush product accessory, the packaging comprising:

Aspect 2: The paper-based packaging in accordance with aspect 1, wherein the tray-like body is made from one single sheet of paper-based material such as a cardboard sheet or a corrugated cardboard sheet that also forms at least one wall element defining the receptacle.

Aspect 3: The paper-based packaging in accordance with aspect 1 or aspect 2, wherein the tray-like body comprises a cover wall element covering the receptacle, in particular where the cover wall element is a hinged cover wall element.

Aspect 4: The paper-based packaging in accordance with aspect 3, wherein the cover wall element comprises a cut-out.