In a system and method for flexibly offering on-line promotions to visitors of a website hosted by a server, when a user signs up with the website, the server collects a plurality of user data from the visitor. If a user's data matches predetermined criteria from an advertiser, then on-line promotions from this advertiser are included in an opt-in window displayed to the user. The server dynamically generates pricing information for each advertiser according to a flexible algorithm. The flexible algorithm depends on the type and quality of user requested by the advertiser.
Legal claims defining the scope of protection, as filed with the USPTO.
2. The system of claim 1 , further comprising a data storage unit that is configured to store a plurality of promotional records, each promotional record corresponding to a promotional campaign.
4. The computer-readable medium of claim 3 , further performing the step of validating the user information from each of the plurality of the users.
5. The computer-readable medium of claim 4 , wherein the validating step includes the steps of: a. checking a user address against a postal service database; and b. checking a user telephone number against a telephone service provider database.
6. The computer-readable medium of claim 4 , wherein the validating step includes the step of comparing the user's age against a predefined age range.
7. The computer-readable medium of claim 4 , wherein the validating step includes the step of checking the user's e-mail address.
8. The computer-readable medium of claim 3 , further performing the step of formatting the user information from each of the plurality of the users according to a predefined standard.
9. The computer-readable medium of claim 3 , further performing the steps of: a. receiving at least one selection from a user who has opted to receive at least one selection from the opt-in window displayed to the user; and b. sending a confirmation e-mail to the user who has opted to receive at least one selection.
10. The computer computer-readable medium of claim 3 , further performing the steps of: a. using a portion of the user information to retrieve additional user data from a record; and b. assembling the retrieved user data into the user information.
11. The computer-readable medium of claim 3 , further performing the steps of: a. using part of the user information to retrieve census data from a database; and b. assembling the census data into the user information.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
May 4, 2010
November 22, 2011
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