Systems, methods, and computer storage media having computer-executable instructions embodied thereon for permitting webmasters to explicitly specify links or other web pages that the webmaster believes visitors to the web site or web page are interested in viewing are provided. Systems and methods for identifying explicitly-specified site-link data upon crawling the web site, indexing the site-link data in association with the web site or a web page, and exposing at least a portion of such site-link data when the associated web site and/or web page surfaces as the result of an input search query are also provided.
Legal claims defining the scope of protection, as filed with the USPTO.
1. One or more computer readable storage media having computer-executable instructions embodied thereon for performing a method for indexing and presenting explicitly-specified site-link data in association with a web page, the method comprising: examining, with a webmaster tool, site visit logs for a web page; automatically generating, by the webmaster tool, explicitly-specified site-link data including at least one Uniform Resource Locator, one or more presentation conditions, and a context-aware title that is associated with and describes the at least one Uniform Resource Locator; identifying a web page having explicitly-specified site-link data associated therewith; and storing each at least one Uniform Resource Locator in association with an identifier for the web page in an index; receiving a search query; determining the at least one associated web page satisfies the search query; presenting at least a portion of the explicitly-specified site-link data and an identifier for the at least one associated web page, wherein the explicitly-specified site-link data is selectable to initiate navigation to a web page associated with the Uniform Resource Locator; wherein the web page includes the explicitly-specified site-link data specified at a site level, and wherein identifying the web page having the explicitly-specified site-link data associated therewith comprises identifying the explicitly-specified site-link data in at least one of a sitemap or a robots.txt file associated with the web page; and determining a rank for the associated web page based on the explicitly-specified site-link data.
2. The one or more computer readable storage media of claim 1 , wherein storing each at least one Uniform Resource Locator further comprises storing the context-aware title in association with the at least one Uniform Resource Locator.
3. The one or more computer readable storage media of claim 1 , wherein storing each at least one Uniform Resource Locator in association with the identifier for the web page in an index comprises storing each at least one presentation condition in association with the at least one Uniform Resource Locator and the identifier for the web page in an index.
4. The one or more computer readable storage media of claim 1 , wherein identifying the web page having explicitly-specified site-link data associated therewith comprises crawling web content and identifying the site-link data from the crawled web content.
5. The one or more computer readable storage media of claim 1 , wherein the web page includes the explicitly-specified site-link data specified at a site level or the explicitly-specified site-link data specified at a HyperText Markup Language level.
6. The one or more computer readable storage media of claim 5 , wherein the associated web page includes the explicitly-specified site-link data specified at a HyperText Markup Language level, and wherein identifying the web page having explicitly-specified site-link data associated therewith comprises identifying the explicitly-specified site-link data in a HyperText Markup Language tag or another specific location within HyperText Markup Language associated with the web page, or a combination thereof.
7. A computerized method for presenting explicitly-specified site-link data in association with search results, the method comprising: examining, with a webmaster tool, site visit logs for a web page; automatically generating, by the webmaster tool, explicitly-specified site-link data, including at least one Uniform Resource Locator, one or more presentation conditions, and a context-aware title that is associated with and describes the at least one Uniform Resource Locator; receiving a search query; identifying a web page having explicitly-specified site-link data and at least one associated web page; identifying a web page having explicitly-specified site-link data associated therewith; storing each at least one associated web page in association with an identifier for the web page in an index; determining the at least one associated web page satisfies the search query; presenting at least a portion of the explicitly-specified site-link data and an identifier for the at least one associated web page wherein the explicitly-specified site-link data is selectable to initiate navigation to the at least one associated web page; wherein the web page includes the explicitly-specified site-link data specified at a site level, and wherein identifying the web page having the explicitly-specified site-link data associated therewith comprises identifying the explicitly-specified site-link data in at least one of a sitemap or a robots.txt file associated with the web page; and determining a rank for the associated web page based on the explicitly-specified site-link data.
8. The computerized method of claim 7 , wherein the explicitly-specified site-link data is selectable to initiate navigation to a web page associated with the Uniform Resource Locator.
9. The computerized method of claim 8 , further comprising: detecting selection of the explicitly-specified site-link data; and navigating to the web page associated with the Uniform Resource Locator.
10. The computerized method of claim 7 , wherein the associated web page includes the explicitly-specified site-link data specified at a site level or the explicitly-specified site-link data specified at a HyperText Markup Language level.
11. The computerized method of claim 10 , wherein the associated web page includes the explicitly-specified site-link data specified at a HyperText Markup Language level, and wherein receiving the explicitly-specified site-link data and at least one associated web page comprises receiving the explicitly-specified site-link data specified in a HyperText Markup Language tag or another specific location within HyperText Markup Language associated with the web page, or a combination thereof.
12. The computerized method of claim 7 , wherein presenting at least a portion of the explicitly-specified site-link data and the identifier of the at least one associated web page comprises presenting at least a portion of the explicitly-specified site-link data that is dependent on both the identifier for the at least one associated web page and at least one characteristic of the search query received.
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February 13, 2008
January 24, 2012
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