Provided are a method and apparatus for advertising a service in a personalized manner in a next-generation communication network. The method includes: receiving new service registration information, which indicates that a new service has been registered, from a service registration server; mapping the received new service registration information to service profiles included in pre-stored subscription information of a plurality of subscriber terminals and selecting a subscriber terminal which is related to the new service registration information; and identifying whether the selected subscriber terminal is subscribed to a new service notification event of a home subscriber server and sending advertising information of the new service, which is related to the new service registration information, to the selected subscriber terminal with reference to subscription information of the selected subscriber terminal.
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1. A method of advertising a new service, the method comprising: receiving new service registration information, which indicates that a new service has been registered, from a service registration server; mapping the received new service registration information to service profiles included in pre-stored subscription information of a plurality of subscriber terminals and identifying service profiles for the new registration service via the subscriber terminals, and selecting a subscriber terminal which is related to the new service registration information based on the profiles; and identifying whether the selected subscriber terminal is subscribed to a new service notification event of a home subscriber server and sending advertising information of personalized service, which is related to the set service profiles and the new service registration information, to the selected subscriber terminal with reference to subscription information of the selected subscriber terminal, wherein each of service profiles comprises a plurality of categories related to subscribers' interest relating situations, preferences, and dispositions, and the service profiles are grouped by similar category by the subscriber terminals and stored accordingly in the subscriber terminal.
A method for targeted advertising of new services in a communication network involves receiving information about a newly registered service from a service registration server. This information is then compared to pre-existing service profiles of multiple subscriber terminals. A subscriber terminal is selected if its service profile indicates an interest in the new service. The system then checks if the selected subscriber has subscribed to notifications for new services via a home subscriber server. If so, advertising information for the new service, tailored to the subscriber's profile (including interests, preferences and dispositions, grouped by similar categories and stored on the device) is sent to that subscriber.
2. The method of claim 1 , wherein the new service registration information comprises general information which comprises the name, category, description, and charging information of the new service, usage information, service owner information, and service access information.
In the method of advertising a new service, the new service registration information includes details like the new service's name, category, description, charging details, how it's used, who owns the service, and how to access it. This general information, along with subscriber profile information, is utilized to determine which users would find the new service most relevant for personalized advertising.
3. The method of claim 2 , wherein each of the subscriber terminals sets a service profile using a session initiation protocol (SIP) or a hypertext transfer protocol (HTTP).
In the method of advertising a new service, subscriber terminals create their service profiles using either Session Initiation Protocol (SIP) or Hypertext Transfer Protocol (HTTP). This allows users to define their interests and preferences through standard communication protocols, which are then stored and used for targeted advertising of relevant new services.
4. The method of claim 2 , wherein each of the subscriber terminals deletes or updates a service profile which was set using the SIP or the HTTP.
In the method of advertising a new service, subscriber terminals can remove or change their existing service profiles that were originally set using SIP or HTTP. This provides users with control over their profile information and ensures that the targeted advertising remains relevant to their current interests.
5. The method of claim 2 , wherein in the mapping of the received new service registration information, the category of the new service included in the general information of the new service registration information is matched with categories included in the service profiles which are included in the pre-stored subscription information of the subscriber terminals.
In the method of advertising a new service, the process of matching new service registration information to subscriber profiles involves comparing the "category" of the new service (taken from the service's general information) with the "categories" included in the service profiles stored for each subscriber terminal. This category-based matching is used to identify subscriber terminals that are likely to be interested in the new service.
6. The method of claim 2 , wherein the service access information of the new service registration information comprises access information for an Internet protocol multimedia subsystem (IMS)-based application service and access information for a non-IMS-based application service, wherein, in case of the IMS-based application service, the subscriber terminal which receives the advertising information of the new service accesses an IMS application server using an SIP public service identity (PSI) and uses a service related to the advertising information of the new service.
In the method of advertising a new service, the new service access information includes details for both IMS (Internet Protocol Multimedia Subsystem)-based and non-IMS-based application services. For IMS-based services, when a subscriber terminal receives an advertisement, it can directly access the IMS application server using a SIP Public Service Identity (PSI) to use the advertised service.
7. The method of claim 2 , wherein the service access information of the new service registration information comprises access information for an IMS-based application service and access information for a non-IMS-based application service, wherein, in case of the non-IMS-based application service, the subscriber terminal which receives the advertising information of the new service accesses the IMS application server using an HTTP uniform resource identifier (URI) and downloads an application program of the new service which is installed on the IMS application server.
In the method of advertising a new service, the new service access information includes details for both IMS (Internet Protocol Multimedia Subsystem)-based and non-IMS-based application services. For non-IMS-based services, when a subscriber terminal receives an advertisement, it can access the IMS application server using an HTTP Uniform Resource Identifier (URI) to download and install the application program of the new service.
8. The method of claim 2 , wherein the service access information of the new service registration information comprises access information for an IMS-based application service and access information for a non-IMS-based application service, wherein, in case of the non-IMS-based application service, the subscriber terminal which receives the advertising information of the new service calls a web service using a simple object protocol (SOAP) URI and uses the new service.
In the method of advertising a new service, the new service access information includes details for both IMS (Internet Protocol Multimedia Subsystem)-based and non-IMS-based application services. For non-IMS-based services, when a subscriber terminal receives an advertisement, it can use a Simple Object Access Protocol (SOAP) URI to call a web service and use the new service.
9. An apparatus for advertising a new service, the apparatus comprising: a subscriber terminal information processing unit stored in a memory and executed by a processor storing subscription information, which comprises service profiles set by a plurality of subscriber terminals, in a subscriber terminal information storage unit; a mapping unit stored in the memory and executed by the processor receiving new service registration information, which indicates that a new service has been registered, from a service registration server and mapping the received new service registration information to the service profiles included in the subscription information of the subscriber terminals, and identifying service profiles for the new registration service via the subscriber terminals, the subscription information being stored in the subscriber terminal information storage unit; a subscription state checking unit stored in the memory and executed by the processor selecting a subscriber terminal based on the profiles which is related to the new service registration information and checking whether the selected subscriber terminal is subscribed to a new service notification event; and a new service advertising information providing unit stored in the memory and executed by the processor sending advertising information of personalized service, which is related to the set service profiles and the new service registration information, to the selected subscriber terminal with reference to subscription information of the selected subscriber terminal when the subscription state checking unit determines that the selected subscriber terminal is subscribed to the new service notification event, wherein service profiles comprise a plurality of categories related to subscribers' interest relating situations, preferences, and dispositions, and the service profiles are grouped by similar category by the subscriber terminals and stored accordingly in the subscriber terminal information storage unit.
An apparatus for advertising new services consists of a subscriber terminal information processing unit, mapping unit, subscription state checking unit, and new service advertising information providing unit. The subscriber terminal information processing unit stores subscriber profiles (interests, preferences, etc., grouped by category). The mapping unit receives new service registration information, identifies relevant subscriber profiles, selecting the subscriber terminal based on the profiles. The subscription state checker verifies if the selected terminal subscribes to new service notifications. If subscribed, the advertising information providing unit sends personalized ads based on the subscriber's profile and the new service details. All components are stored in memory and executed by a processor.
10. The apparatus of claim 9 , wherein the new service registration information comprises general information which comprises the name, category, description, and charging information of the new service, usage information, service owner information, and service access information.
In the apparatus for advertising a new service, the new service registration information includes details like the new service's name, category, description, charging details, how it's used, who owns the service, and how to access it. This general information is used by the mapping unit to identify relevant subscribers for targeted advertising.
11. The apparatus of claim 10 , wherein each of the subscriber terminals sets a service profile using an SIP or an HTTP and deletes or updates the set service profile.
This invention relates to a communication apparatus for managing service profiles in a network environment. The apparatus includes multiple subscriber terminals that can set, update, or delete service profiles using either the Session Initiation Protocol (SIP) or the Hypertext Transfer Protocol (HTTP). The service profiles define the communication services and configurations available to each subscriber terminal. The apparatus ensures that service profiles can be dynamically adjusted to accommodate changing user needs or network conditions. The system allows for flexible and efficient management of service configurations, enabling subscribers to customize their communication services without requiring manual intervention from network administrators. The use of SIP or HTTP protocols ensures compatibility with existing network infrastructure and simplifies the integration of new subscriber terminals. This approach enhances user experience by providing real-time control over service settings while maintaining system scalability and reliability. The apparatus is particularly useful in environments where dynamic service provisioning is required, such as in telecommunication networks, enterprise communication systems, or cloud-based service platforms.
12. The apparatus of claim 10 , wherein the mapping unit matches the category of the new service included in the general information of the new service registration information with categories included in the service profiles which are included in the stored subscription information of the subscriber terminals.
In the apparatus for advertising a new service, the mapping unit matches the "category" of the new service (taken from the service's general information) with the "categories" included in the service profiles stored for each subscriber terminal. This category-based matching is used to identify subscriber terminals that are likely to be interested in the new service.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
November 25, 2009
September 3, 2013
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