An in-show product advertisement and purchase system is disclosed. The system effectively promotes product advertisement as well as enables customers to conveniently purchase the desired products directly from a displaying medium during the advertisement. The system establishes a linkage between show content and advertised products such that customers have practical impression and experience about what the advertised products embody in real life. The system is a TV version of an online store. The system is an interactive and listable method for advertisement. The in-show products are updateable.
Legal claims defining the scope of protection, as filed with the USPTO.
1. A method of in-program product advertisement and purchase, comprising: receiving, at an electronic device, a video program from a first provider, the video program is other than a shopping program and the video program includes a plurality of items that are available for purchase; receiving, at the electronic device, from a second provider and separately from the video program, an electronic file comprising in-show product advertisement information associated with the plurality of items that are available for purchase; storing, at the electronic device, the electronic file; displaying the video program including the plurality of items that are available for purchase on a display; receiving, via an electronic interface, a request to identify items that are available for purchase in at least one scene in the video program; using at least one computer processor, retrieving, based on a profile of the viewer and from the electronic file, a list of items that are available for purchase in the at least one scene in the video program from the electronic file; displaying the list of the items on the display; receiving a request for additional information about a desired item, the desired item selected from the list of items; retrieving, over a network and in real-time, additional information about the desired item, the additional information including pricing and purchase information; providing the retrieved additional information for the desired item; receiving, via the electronic interface, a request to purchase the desired item; and completing the purchase of the desired item.
2. The method of claim 1 , wherein the step of providing the requested information comprises: opening a new window on the display; providing a video clip about the desired item in the new window.
3. The method of claim 1 , wherein the step of providing the requested information comprises: opening a new window on the display; providing an image of the desired item in the new window.
4. The method of claim 1 , wherein the plurality of items that are available for purchase change based on a sponsor.
5. The method of claim 1 , wherein the plurality of items that are available for purchase change based on a season.
6. The method of claim 1 , wherein the video program is a video game.
7. The method of claim 1 , wherein the video program is downloaded from the Internet.
8. A method of in-program product advertisement and purchase, comprising: receiving, at an electronic device, a video program from a first provider, the video program is other than a shopping program and the video program includes a plurality of items that are available for purchase; displaying the video program on a display; receiving, via an electronic interface, a request to identify items that are available for purchase in at least one scene in the video program; over a network and in real-time, receiving an electronic file comprising in-show product advertisement information associated with the video program from a second provider; using at least one computer processor, retrieving, based on a profile of the viewer and from the electronic file, a list of items that are available for purchase in the at least one scene in the video program from the electronic file; displaying the list of the items on the display; receiving a request for additional information about a desired item, the desired item selected from the list of items; retrieving, over a network and in real-time, additional information about the desired item, the additional information including pricing and purchase information; based on the in-show product advertisement and purchase information, providing the requested retrieved additional information for the desired item on the display; receiving, via the electronic interface, a request to purchase the desired item; and completing the purchase of the desired item.
9. The method of claim 8 , wherein the step of providing the requested information comprises: opening a new window on the display; providing a video clip about the desired item in the new window.
10. The method of claim 8 , wherein the step of providing the requested information comprises: opening a new window on the display; providing an image of the desired item in the new window.
11. The method of claim 8 , wherein the step of completing the purchase of the desired item comprises: identifying a local store in which a customer can view the desired item.
12. The method of claim 8 , wherein the step of completing the purchase of the desired item comprises: providing a coupon to be used for a subsequent purchase.
13. The method of claim 8 , wherein the plurality of items that are available for purchase change based on a sponsor.
14. The method of claim 8 , wherein the plurality of items that are available for purchase change based on a season.
15. The method of claim 8 , wherein the video program is a video game.
16. The method of claim 8 , wherein the video program is downloaded from the Internet.
17. The method of claim 1 , wherein the second provider is a goods or services provider.
18. The method of claim 1 , wherein the step of completing the purchase of the desired item comprises making the desired item available for pickup at a merchant.
19. The method of claim 1 , wherein the first provider is a video production company.
20. The method of claim 1 , wherein the first provider and the second provider are different.
21. The method of claim 1 , wherein the electronic device comprises the display.
22. The method of claim 1 , wherein the electronic device is a set top box.
23. The method of claim 1 , wherein the profile of the user is based on at least one of a user registration and a previous purchase.
24. The method of claim 8 , wherein the electronic device comprises the display.
25. The method of claim 8 , wherein the electronic device is a set top box.
26. The method of claim 8 , wherein the profile of the user is based on at least one of a user registration and a previous purchase.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
February 22, 2006
November 19, 2013
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