A software system and a method for a Internet-based Content Billing and Protection System capable of both selling and delivering in Real Time Protected Content such as a live or archived on-demand Webcast on the Internet to a Client using dynamically generated Web pages and Encoded Links that cannot be Bookmarked, copied, displayed, exported or otherwise made public to the Client or a Subscriber by the Web Browsers, Players, Browser Plug-ins, or other Client Side programs. The invention operates on a Web Server while the Protected content can reside on any Content Server, including a Streaming media Webcast Server such as a Windows Media Services Webcast Server.
Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.
1. A computer-implemented method for generating a lead, the method comprising: establishing a webcasting service having an origination channel; establishing a web event in the origination channel, the web event comprising online content synchronized with live audio; streaming the web event from the origination channel to an anonymous user; tracking the anonymous user by a data file stored at the webcasting service; receiving on a server a first set of user attributes at the server in response to providing the user with a first service access, wherein the first set of user attributes includes information about a behavioral pattern of the user in connection with the webcasting service; receiving on the server a second set of user attributes at the server in response to providing the user with a second service access; automatically detecting a subsequent web event in the origination channel; in response to the automatically detected subsequent web event, automatically receiving on the server a lead request associated with a desired attribute of users, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and automatically executing a lead generator module stored in memory to identify one or more leads in response to the lead request, the one or more leads including at least one user having a user attribute that corresponds to the desired attribute; wherein the lead request is initiated by a lead by a requestor and further comprising providing the lead to the requestor.
A system generates leads for a webcasting service. The service streams a web event (online content synchronized with live audio) from an origination channel to anonymous users. The system tracks these users using data files. When a user first accesses the service, the system receives a set of user attributes, including behavioral patterns within the webcasting service. This happens again on subsequent service access. When a later web event is automatically detected, a lead request is automatically initiated to find users with specific attributes related to that event. A lead generator module then identifies users matching the desired attributes and provides these leads to the requestor.
2. The method of claim 1 , further comprising billing the requestor for the provided lead.
Building on the previous description of lead generation, after providing a lead to a requestor, the system bills the requestor for that lead.
3. The method of claim 1 , wherein the user is associated with an account with the webcasting service.
Building on the initial description of lead generation, each user tracked by the system has an associated account with the webcasting service.
4. The method of claim 1 , wherein the user is registered with the webcasting service, and wherein the event comprises participation of the registered user in connection with a platform, channel, or webcast.
Building on the initial description of lead generation, each user is registered with the webcasting service. The web event involves their participation in a platform, channel, or webcast within the service.
5. The method of claim 1 , wherein the event comprises an addition of a newly registered user.
Building on the initial description of lead generation, the web event that triggers lead generation is the addition of a newly registered user to the webcasting service.
6. The method of claim 1 , wherein the event comprises participation by an unregistered user in connection with a platform, channel, or webcast.
Building on the initial description of lead generation, the web event involves participation by an unregistered user within the webcasting service on a platform, channel, or webcast.
7. The method of claim 1 , wherein the event comprises registration for a webcast by a user.
Building on the initial description of lead generation, the web event is a user's registration for a specific webcast within the webcasting service.
8. The method of claim 1 , wherein the first set of user attributes includes a data file maintained by a network server.
Building on the initial description of lead generation, the set of user attributes includes a data file maintained by a network server associated with the webcasting service, capturing user behavior and preferences.
9. The method of claim 1 , wherein the first set of user attributes includes user data received from the user during a registration event, the registration event associated with user participation in a platform, channel, or webcast.
Building on the initial description of lead generation, the set of user attributes includes user data received during a registration event. This registration event is associated with the user's participation in a platform, channel, or webcast within the webcasting service.
10. The method of claim 9 , further comprising requesting the user to verify the accuracy of the user data previously provided by the user to the server.
Expanding on the previous description of lead generation where the system gets data from a registration event, the system also prompts users to verify the accuracy of the user data they previously provided.
11. The method of claim 9 , further comprising querying the user for additional user data not previously provided to the server.
Expanding on the description of lead generation where the system gets data from a registration event, the system queries the user for additional user data that they have not previously provided.
12. A system for generating a lead, the system comprising: a webcasting service having an origination channel; a web event in the origination channel, the web event comprising online content synchronized with live audio, the web event streamed from the origination channel to a subscriber; a channel management module stored on a server and executable by a processor to receive a first set of subscriber attributes in response to providing the subscriber with a first service access, wherein the first set of subscriber attributes includes information about a behavioral pattern of the subscriber in connection with the webcasting service, and a second set of subscriber attributes in response to providing the subscriber with a second service access; and a lead generator module stored on the server and executable by the processor to: automatically detect a subsequent web event in the origination channel; in response to the automatically detected subsequent web event, automatically receive a lead request at the server, the lead request associated with a desired attribute of the subscriber at the server, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and identify one or more leads in response to the lead request, the one or more leads having a subscriber attribute that corresponds to the desired attribute.
A system for generating leads includes a webcasting service with an origination channel that streams web events (online content synchronized with live audio) to subscribers. A channel management module, running on a server, receives subscriber attributes when a subscriber uses the service, capturing their behavioral patterns. A lead generator module detects subsequent web events. When it detects an event, it receives a lead request for subscribers with specific attributes. It then identifies subscribers matching those attributes as leads.
13. The system of claim 12 , further comprising a lead provider module stored in memory and executable by the processor to provide the lead to a requestor.
Building on the previous lead generation system, a lead provider module then takes identified leads and provides the leads to a requestor.
14. The system of claim 13 , wherein the lead generator module further executes instructions stored in memory to bill the requestor for the provided lead.
Building on the previous description of a lead generation system including a lead provider, the lead generator module also bills the requestor for the lead provided.
15. A non-transitory computer-readable storage medium having embodied thereon a program, the program being executable by a processor to perform a method for generating a lead, the method comprising: establishing a webcasting service having an origination channel; establishing a web event in the origination channel, the web event comprising online content synchronized with live audio; streaming the web event from the origination channel to a subscriber; receiving a first set of subscriber attributes at a server in response to providing the subscriber with a first service access, wherein the first set of subscriber attributes includes information about a behavioral pattern of the subscriber in connection with the webcasting service; receiving a second set of subscriber attributes at the server in response to providing the subscriber with a second service access; automatically detecting a subsequent web event in the origination channel; in response to the automatically detected subsequent web event, automatically receiving a lead request associated with a desired attribute of the subscriber, wherein the lead request is automatically initiated in response to the automatically detected subsequent web event; and identifying one or more leads in response to the lead request, the one or more leads including at least one subscriber having a subscriber attribute that corresponds to the desired attribute.
A non-transitory computer-readable storage medium (like a hard drive or flash drive) stores a program that generates leads for a webcasting service. The service streams a web event (online content synchronized with live audio) from an origination channel to subscribers. When a subscriber first accesses the service, the system receives a set of their attributes, including behavioral patterns within the webcasting service. This happens again when they next access the service. When a later web event is automatically detected, a lead request is automatically initiated to find subscribers with specific attributes related to that event. The program identifies subscribers matching the desired attributes and marks them as leads.
16. The non-transitory computer-readable storage medium of claim 15 , wherein the event comprises participation by an unregistered subscriber in connection with a platform, channel, or webcast.
Building on the previous description of lead generation on a storage medium, the triggering web event involves participation by an unregistered subscriber in a platform, channel, or webcast.
17. The non-transitory computer-readable storage medium of claim 15 , wherein the subscriber is associated with an account with the webcasting service.
Building on the previous description of lead generation on a storage medium, each subscriber tracked by the system has an associated account with the webcasting service.
Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.
January 21, 2011
April 11, 2017
Browse 5M+ US patents with plain-English claim translations and AI-generated analysis.