Patentable/Patents/US-9663028
US-9663028

Method and system for rendering content on the exterior of a vehicle

PublishedMay 30, 2017
Assigneenot available in USPTO data we have
Inventorsnot available in USPTO data we have
Technical Abstract

One embodiment induces a display system for use on the exterior of a vehicle having a display, a vehicle speed sensor, a trigger device, and a processor coupled to the speed sensor and the trigger device. The trigger device is configured to identify a trigger event. The processor is configured to implement one of four operational modes of the display system based on the speed and state of the vehicle: a first operational mode when no trigger event is identified, the vehicle is on, and the vehicle is at a first speed; a second operational mode when no trigger event is identified and the vehicle is at a second speed different than the first speed; a third operational mode when the trigger event is identified, and a fourth operational mode in which content is displayed at a second power consumption level less than the first power consumption level. The processor is further configured to render content on the display based upon the operational mode.

Patent Claims
13 claims

Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.

Claim 1

Original Legal Text

1. A method of rendering content on the exterior of a vehicle, the method comprising the steps of: providing a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate; obtaining vehicle registration and/or identification information from a government agency, said vehicle registration and/or identification information being unique to said vehicle; storing the vehicle registration and/or identification information in a storage device located on the vehicle; rendering a first content on the display when the vehicle is on and in motion, said first content including the vehicle registration and/or identification information stored in the storage device; and rendering a second content on the display when the vehicle is stopped, said second content including said vehicle registration and/or identification information of said first content, and said second content also including a message that is not related to said vehicle registration and/or identification information, wherein the first content does not include the message.

Plain English Translation

A method displays content on a vehicle's exterior, specifically where a license plate would be. The system retrieves the vehicle's unique registration/identification information from a government agency and stores it onboard. When the vehicle is moving, the display shows this registration/identification data. When the vehicle is stopped, the display shows the same registration/identification data, plus an additional message unrelated to the vehicle's information (e.g., advertising). This extra message only appears when the car is stopped.

Claim 2

Original Legal Text

2. The method of claim 1 , further comprising the steps of: monitoring a power state of the vehicle; reducing a power consumption level of the display when the vehicle transitions from an on state to an off state; and modifying content rendered on the display when the vehicle transitions from the on state to the off state.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) also monitors the vehicle's power state. When the vehicle is turned off, the display reduces its power consumption. Also, the content on the display changes when the vehicle is turned off, presumably showing something different at the lower power level.

Claim 3

Original Legal Text

3. The method of claim 1 , further comprising the step of modifying content rendered on the display based upon the location of the vehicle.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) modifies the displayed content based on the vehicle's location. So, the system uses GPS or other location services to determine where the car is and adjusts what's shown on the display accordingly.

Claim 4

Original Legal Text

4. The method of claim 1 , wherein the message is an advertisement.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) uses an advertisement as the extra message displayed when the vehicle is stopped.

Claim 5

Original Legal Text

5. The method of claim 1 , further comprising the steps of: receiving an input from a user; and modifying content rendered on the display based upon the input.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) receives input from a user and modifies the content based on that input. This implies a user interface allowing the user to customize what is shown on the display.

Claim 6

Original Legal Text

6. The method of claim 1 , further comprising the steps of: arranging the display on the front exterior of the vehicle; and horizontally mirroring content rendered on the display.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) positions the display on the front of the vehicle and horizontally mirrors the content. Mirroring ensures the displayed information is readable from the driver's perspective, specifically on the front of the vehicle.

Claim 7

Original Legal Text

7. The method of claim 1 , wherein in displaying said second content, said message is displayed more prominently than said vehicle registration and/or identification information.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) displays a message more prominently than the vehicle registration information when the vehicle is stopped and shows the registration info and the additional message.

Claim 8

Original Legal Text

8. The method of claim 1 , wherein in displaying said second content, said message is displayed in a center of said display, wherein said vehicle registration and/or identification information is displayed toward a corner of said display.

Plain English Translation

The method of displaying content on a vehicle's exterior (where a license plate would be; showing registration info while moving, and registration info + a message when stopped) displays a message in the center of the display and the vehicle registration data near a corner when showing the second content when the vehicle is stopped and showing the registration info plus the additional message.

Claim 9

Original Legal Text

9. A display system for rendering content on the exterior of a vehicle, the system comprising: a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate; a vehicle speed sensor that detects the speed of the vehicle; a storage device configured to store vehicle registration and/or identification information from a government agency, said vehicle registration and/or identification information being unique to said vehicle; a processor connected to the speed sensor, the display, and the storage device and configured to implement one of the following operational modes of the display system based upon the speed of the vehicle: a first operational mode when the vehicle is in motion, in which case the processor drives the display to display a first content including said vehicle registration and/or identification information; and a second operational mode when the vehicle is stopped, in which case the processor drives the display to display a second content including said vehicle registration and/or identification information of said first content, said second content also including a message that is not related to said vehicle registration and/or identification information; wherein the first content does not include the message.

Plain English Translation

A system displays content on a vehicle's exterior using a display mounted where a license plate would normally be. It includes a speed sensor, a storage device, and a processor. The storage device holds the vehicle's unique registration/identification data. The processor uses the speed sensor to determine if the vehicle is moving or stopped. When moving, the display shows the registration/identification data. When stopped, the display shows the same registration/identification data, plus an unrelated message. The message is only displayed when the car isn't moving.

Claim 10

Original Legal Text

10. The display system of claim 9 , wherein in displaying said second content, said message is displayed more prominently than said vehicle registration and/or identification information.

Plain English Translation

The display system that shows vehicle registration when moving and vehicle registration plus a message when stopped, displays the message more prominently than the vehicle registration information when stopped.

Claim 11

Original Legal Text

11. The display system of claim 9 , wherein in displaying said second content, said message is displayed in a center of said display, wherein said vehicle registration and/or identification information is displayed toward a corner of said display.

Plain English Translation

The display system that shows vehicle registration when moving and vehicle registration plus a message when stopped, displays the message in the center of the display and the vehicle registration information toward a corner of the display when stopped.

Claim 12

Original Legal Text

12. A method of rendering content on the exterior of a vehicle, the method comprising the steps of: providing a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate; obtaining vehicle registration and/or identification information from a government agency, said vehicle registration and/or identification information being unique to said vehicle; storing the vehicle registration and/or identification information in a storage device located on the vehicle; rendering a first content on the display when the vehicle is on and in motion, said first content including the vehicle registration and/or identification information stored in the storage device such that said vehicle registration and/or identification information is displayed prominently on said display; and: rendering a second content on the display when the vehicle is stopped, said second content including said vehicle registration and/or identification information of said first content, and said second content also including a message that is not related to said vehicle registration and/or identification information, wherein the message is displayed more prominently on said display than the vehicle registration and/or identification information.

Plain English Translation

A method displays content on the exterior of a vehicle using a display mounted where a license plate would be. The system retrieves vehicle registration information, stores it, and prominently shows it on the display when the vehicle is moving. When stopped, the display shows the registration information along with a message that's unrelated to the vehicle registration. When stopped, the message is more prominently displayed than the vehicle registration data.

Claim 13

Original Legal Text

13. A display system for rendering content on the exterior of a vehicle, the system comprising: a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate; a vehicle speed sensor that detects the speed of the vehicle; a storage device configured to store vehicle registration and/or identification information from a government agency, said vehicle registration and/or identification information being unique to said vehicle; a processor connected to the speed sensor, the display, and the storage device and configured to implement one of the following operational modes of the display system based upon the speed of the vehicle: a first operational mode when the vehicle is in motion, in which case the processor drives the display to display a first content including said vehicle registration and/or identification information such that said vehicle registration and/or identification information is displayed prominently on said display, and a second operational mode when the vehicle is stopped, in which case the processor drives the display to display a second content including said vehicle registration and/or identification information of said first content, said second content also including a message that is not related to said vehicle registration and/or identification information, wherein the message is displayed more prominently on said display than the vehicle registration and/or identification.

Plain English Translation

A display system displays content on a vehicle's exterior at the license plate location. A speed sensor, storage for vehicle registration information, and a processor control the display. When moving, the display shows vehicle registration information prominently. When stopped, the display shows the same registration info, but also includes an unrelated message. When stopped, the message is displayed more prominently than the registration data.

Classification Codes (CPC)

Cooperative Patent Classification codes for this invention. Click any code to explore related patents in that topic.

Patent Metadata

Filing Date

April 13, 2015

Publication Date

May 30, 2017

Want to explore more patents?

Browse 5M+ US patents with plain-English claim translations and AI-generated analysis.

Citation & reuse

Analysis on this page is generated by Patentable — an AI-powered patent intelligence platform. AI-generated summaries, explanations, FAQs, and analysis may be reused with attribution and a visible link back to the canonical URL below. Patent abstracts and claims are USPTO public domain.

Cite as: Patentable. “Method and system for rendering content on the exterior of a vehicle” (US-9663028). https://patentable.app/patents/US-9663028

© 2026 Nomic Interactive Technology LLC. Machine-readable context available at /api/llm-context/US-9663028. See llms.txt for full attribution policy.