A system and machine-implemented method for displaying social presence information associated with content, the method including identifying content being provided for display, determining an entity associated with the content, determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the social presence score being determined based on one or more indications of the quantity or quality of the social activity, determining, based on at least one score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity and providing the content and social presence information for display if it is determined that the content should be annotated with social presence information.
Legal claims defining the scope of protection. Each claim is shown in both the original legal language and a plain English translation.
1. A computer-implemented method for displaying social presence information associated with content, the method comprising: identifying content being provided for display; determining an entity associated with the content; determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the one or more social presence scores being determined based on one or more indications of quantity or quality of the social activity; determining, based on at least one social presence score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity; providing the content annotated with the social presence information in a highlighted manner for display when the at least one social presence score exceeds a predetermined threshold score, the social presence information being highlighted to include a specific phrase that points out the significance of a characteristic in the social presence information being highlighted, the specific phrase indicating a popularity of the content with respect to a specified number of a plurality of users; and providing the content for display, independent of the social presence information, when the at least one social presence score does not exceed the predetermined threshold score.
The computer displays content with social media activity. It identifies content for display and the associated entity (e.g., company or person). It calculates social presence scores based on activity on the entity's social media pages, considering the quantity (e.g., number of followers) or quality (e.g., relevance) of interactions. If a social presence score exceeds a threshold, the content is displayed with highlighted social presence information including a phrase that indicates the content's popularity with a specific number of users. If the score is below the threshold, the content is displayed without the social presence information.
2. The method of claim 1 , further comprising: receiving social presence information for the content; and using the received social presence information to determine the one or more social presence scores for the content.
In addition to displaying content with social presence information, as described previously, the system receives social presence information for the content and uses this received information to calculate the social presence scores. The calculation of social presence scores are based on social activity at one or more pages belonging to the entity at one or more social networking services, the one or more social presence scores being determined based on one or more indications of quantity or quality of the social activity; determining, based on at least one social presence score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity.
3. The method of claim 1 , further comprising: determining if the social presence information should be highlighted based on at least one of the one or more social presence scores; and providing the social presence information in the highlighted manner if it is determined that the social presence information should be highlighted.
In addition to displaying content with social presence information, as described previously, the system determines if the social presence information should be highlighted based on the calculated social presence scores (calculated from social activity at one or more pages belonging to the entity at one or more social networking services, the one or more social presence scores being determined based on one or more indications of quantity or quality of the social activity; determining, based on at least one social presence score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity;) and highlights the social presence information if the score suggests highlighting is warranted.
4. The method of claim 1 , further comprising: determining if one or more other content is being provided for display along with the content; and determining social presence scores for the one or more other content if one or more other content is being provided for display along with the content.
In addition to displaying content with social presence information, as described previously, the system checks if other content is also being displayed alongside the primary content and calculates social presence scores for this additional content. The calculation of social presence scores are based on social activity at one or more pages belonging to the entity at one or more social networking services, the one or more social presence scores being determined based on one or more indications of quantity or quality of the social activity; determining, based on at least one social presence score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity.
5. The method of claim 4 , wherein the determining whether the content should be annotated with social presence information regarding the social activity is further based on one or more of the social presence scores for the one or more other content.
In addition to displaying content with social presence information, and analyzing other content being displayed (determining if one or more other content is being provided for display along with the content; and determining social presence scores for the one or more other content if one or more other content is being provided for display along with the content), the system's decision to annotate the primary content with social presence information is also influenced by the social presence scores of the other content being displayed.
6. The method of claim 4 , further comprising: determining if social presence information should be highlighted based on one or more of at least one of the one or more social presence scores or one or more of the social presence scores for the one or more other content; and providing the social presence information in the highlighted manner if it is determined that the social presence information should be highlighted.
In addition to displaying content with social presence information, analyzing other content being displayed (determining if one or more other content is being provided for display along with the content; and determining social presence scores for the one or more other content if one or more other content is being provided for display along with the content) and annotating the primary content with social presence information based on scores of other content, the system highlights the social presence information based on the scores of both the primary content and any other content being displayed alongside it.
7. The method of claim 1 , wherein the one or more indications of the quality of the social activity comprise quality of the social activity by the entity, relevance of the social activity by the entity to the content or the relevance of the social activity by the entity to a user query relating to the content.
In the computer-implemented method for displaying social presence information, the quality of social activity is used to determine social presence scores. The quality is based on factors such as the entity's social activity quality, the relevance of the entity's social activity to the content being displayed, or the relevance of the entity's social activity to a user's search query related to the content.
8. The method of claim 1 , wherein the one or more indications of the quantity of the social activity comprise one or more of a number of users following the entity, social activity of users with respect to the entity, frequency of posts by the entity, entity level of engagement, entity level of interaction with other users, entity level of responsiveness to other users, or entity popularity on social networking and search services.
In the computer-implemented method for displaying social presence information, the quantity of social activity is used to determine social presence scores. The quantity can be measured by factors like the number of followers the entity has, the level of user activity related to the entity, the frequency of the entity's posts, the entity's engagement levels, their interactions and responsiveness with other users, and the entity's overall popularity on social media and search engines.
9. The method of claim 1 , wherein the social activity comprises one or more posts or social interactions with respect to posts.
In the computer-implemented method for displaying social presence information, the social activity that determines social presence scores is made up of posts and social interactions related to those posts. These posts and interactions occur at one or more pages belonging to the entity at one or more social networking services, the one or more social presence scores being determined based on one or more indications of quantity or quality of the social activity.
10. The method of claim 1 , wherein providing the content annotated with the social presence information in the highlighted manner further comprises: providing a graphical icon or representation for display with the social presence information; and presenting the social presence information in a different manner than other content provided for display.
In the computer-implemented method for displaying social presence information, highlighting social presence information includes displaying a graphical icon alongside the information and presenting the social presence data in a different visual style compared to other content on the display. This difference could be size, color, or other visual elements. The method includes identifying content being provided for display; determining an entity associated with the content; determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity.
11. A system for displaying social presence information associated with content, the system comprising: one or more processors; and a machine-readable medium comprising instructions stored therein, which when executed by the processors, cause the processors to perform operations comprising: identifying one or more content items being provided for display, each of the one or more content items being associated with an entity; for each of the one or more content items, determining one or more social presence scores based on social activity at one or more pages at one or more social networking services belonging to the entity associated with the content item; determining, for each of the one or more content items, based on at least one social presence score of the one or more social presence scores for the one or more content items, whether social presence information regarding the social activity relating to the content item should be provided for display; and providing social presence information annotated to each of the one or more content items in a highlighted manner when the at least one social presence score exceeds a predetermined threshold score, the social presence information being highlighted to include a specific phrase that points out the significance of a characteristic in the social presence information being highlighted, the specific phrase indicating a popularity of at least one of the one or more content items with respect to a specified number of a plurality of users; and providing the one or more content items for display, independent of the social presence information, when the at least one social presence score does not exceed the predetermined threshold score.
A computer system displays content with social media activity. The system identifies content items for display and associates each item with an entity. It calculates social presence scores for each content item based on activity on the entity's social media pages. If a score exceeds a threshold, the content is displayed with highlighted social presence information including a phrase that indicates content's popularity with users. If the score is below the threshold, content is displayed without the social presence information.
12. The system of claim 11 , wherein, for each of the one or more content items, determining whether social presence information should be provided is based on one or more social presence scores associated with the content item.
In addition to displaying content with social presence information, as described previously, determining whether or not social presence information should be provided for a content item is based on the social presence scores specifically associated with that content item. The social presence scores are based on social activity at one or more pages at one or more social networking services belonging to the entity associated with the content item.
13. The system of claim 11 , wherein, for each content item, determining whether social presence information should be provided is based on one or more social presence scores associated with the content item and one or more scores associated with at least one other content item of the one or more content items.
In addition to displaying content with social presence information, as described previously, determining whether or not social presence information should be provided for a content item is based on its own social presence scores AND scores from at least one other content item being displayed. The social presence scores are based on social activity at one or more pages at one or more social networking services belonging to the entity associated with the content item.
14. The system of claim 11 , further comprising: receiving social presence information for each of the one or more content items; and using the received social presence information to determine the social presence score for each of the one or more content items.
In addition to displaying content with social presence information, the system receives social presence information for each content item and uses this received information to determine its social presence score. The system identifies one or more content items being provided for display, each of the one or more content items being associated with an entity and determines one or more social presence scores based on social activity at one or more pages at one or more social networking services belonging to the entity.
15. The system of claim 11 , further comprising: determining if the social presence information, of the one or more content items, should be highlighted based at least on the social presence score for the content item; and providing the social presence information for each content item in the highlighted manner if it is determined that the social presence information for the content item should be highlighted.
In addition to displaying content with social presence information, as described previously, the system determines if the social presence information for each content item should be highlighted based on its individual social presence score, and highlights it accordingly. The system identifies one or more content items being provided for display, each of the one or more content items being associated with an entity and determines one or more social presence scores based on social activity at one or more pages at one or more social networking services belonging to the entity.
16. The system of claim 11 , wherein the determining for each content item whether the content item should be annotated with social presence information regarding the social activity is further based on one or more scores associated with at least one other content item of the one or more content items.
In addition to displaying content with social presence information, determining if a content item should be annotated with social presence information depends not only on the content item's individual score (based on social activity at one or more pages at one or more social networking services belonging to the entity) but also on scores associated with at least one other content item being displayed.
17. The system of claim 11 , wherein the one or more social presence scores for each content item are determined based on one or more indications of quantity of the social activity at the one or more pages.
In the computer system for displaying social presence information, the social presence scores for each content item are determined by the quantity of social activity occurring on the entity's social media pages. The system identifies one or more content items being provided for display, each of the one or more content items being associated with an entity and determines one or more social presence scores based on social activity at one or more pages at one or more social networking services belonging to the entity.
18. The system of claim 17 , wherein the one or more indications of the quantity of the social activity at the one or more pages comprise one or more of a number of users following the entity, social activity of users with respect to the entity, frequency of posts by the entity, entity level of engagement, entity level of interaction with other users, entity level of responsiveness to other users, or entity popularity on social networking and search services.
In the computer system for displaying social presence information and determining social presence based on quantity of social activity, the quantity of social activity is measured by the number of users following the entity, general user activity related to the entity, the frequency of posts, engagement levels, user interaction, responsiveness, and the entity's popularity on social and search platforms.
19. The system of claim 11 , wherein the one or more social presence scores for each content item are determined based on one or more indications of quality of the social activity at the one or more pages.
In the computer system for displaying social presence information, the social presence scores for each content item are determined by the quality of social activity occurring on the entity's social media pages. The system identifies one or more content items being provided for display, each of the one or more content items being associated with an entity and determines one or more social presence scores based on social activity at one or more pages at one or more social networking services belonging to the entity.
20. The system of claim 11 , wherein one or more indications of quality of the social activity at the one or more pages comprise quality of posts and social interactions by the entity, relevance of the posts and social interactions by the entity to the content or the relevance of the posts and social interactions by the entity to a user query relating to the content.
In the computer system for displaying social presence information and determining social presence based on quality of social activity, quality of social activity is measured by the quality of entity posts and interactions, their relevance to the displayed content, and relevance to a user's search query about the content.
21. A machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising: identifying content being provided for display; determining an entity associated with the content; identifying social activity with regard to the content at one or more pages belonging to the entity at one or more social networking services, wherein the social activity includes posts and social interactions by the entity; determining one or more indications of quality of the social activity, wherein the one or more indications of the quality of the social activity comprise quality of the posts and social interactions by the entity, relevance of the posts and social interactions by the entity to the content or the relevance of the posts and social interactions by the entity to a user query relating to the content; determining one or more indications of quantity of the social activity, wherein the one or more indications of the quantity of the social activity comprise one or more of a number of users following the entity, social activity of users with respect to the entity, frequency of the posts by the entity, entity level of engagement, entity level of interaction with other users, entity level of responsiveness to other users, or entity popularity on social networking and search services; determining one or more social presence scores for the content based on one or both of the one or more indications of quantity of the social activity or the one or more indications of quality of the social activity; determining, at least based on the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity; determining, at least based on the one or more social presence scores, whether the social presence information should be highlighted; providing the content for display, independent of the social presence information, when at least one of the one or more social presence scores does not exceed a predetermined threshold score; and annotating the content with the social presence information when each of the one or more social presence scores exceeds the predetermined threshold score, wherein the social presence information is presented in a visually differentiating manner if it is determined that the social presence information should be highlighted, the social presence information being highlighted to include a specific phrase that points out the significance of a characteristic in the social presence information being highlighted, the specific phrase indicating a popularity of the content with respect to a specified number of a plurality of users.
A computer displays content with social media activity. It identifies content for display and its associated entity. It identifies social activity on the entity's social media pages, including posts and interactions. It measures both the quality (relevance to content/query) and quantity (followers, engagement) of this activity. It calculates social presence scores based on these measurements. If the score exceeds a threshold, the content is displayed with highlighted social presence information including a phrase that indicates the content's popularity with users. If the score is below the threshold, content is displayed without social presence information.
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February 21, 2014
August 1, 2017
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